Курсы майнора для студентов набора 2017 года: New Media and Communication in Business

Читается: 1-2 модуль 3 курса

Трудоемкость:  5 кредитов

Аудиторный часов на курсе:

• 20 часов лекций;
• 40 часов семинаров.

Формы контроля:

• экзамен

Преподаватели:

Врублевская Мария Викторовна

Центр международного образования: Директор центра

 

О курсе:

The course is designed to provide students with theoretical knowledge and practice-based experience giving insights into new media development trends, their role in society and impact they produce, and how to efficiently manage them as business tools within an organization. Expected learning outcomes are as follows:

1. understanding the whole picture of new media types and specifics of the new media language, meanings and messages;
2. understanding core principles and features of content marketing;
3. explaining sharing economy and its opportunities;
4. evaluating and comparing performance of new media vs traditional ones;
5. practicing the use of new media for business purposes:

• developing organizational strategies, managing content, creating surveys in new media
• generating web traffic to a new media source
• analyzing performance and the audience involvement