Курсы майнора для студентов набора 2018 года: International Strategic Management

Читается: 

Пререквизиты: нет

Трудоемкость:  кредитов

76 аудиторных часов:

• 38 часов лекции,
• 38 часов семинары

Формы контроля:

• 1 тест,
• 1 домашнее задание

О курсе

The course "International Strategic Management" explores the challenges that companies face as they formulate, implement and adapt a strategy to compete around the world. It starts with an overview of the levels and types of strategies formulated in multinational corporations and then introduces students to the specifics and techniques of each strategy type. During the course students will learn how to choose markets and create strategies for the countries that offer the most opportunity, how to allocate resources across countries more effectively, to what extent adapt products and services for new geographies, what entry mode to choose to gain competitive advantage in the targeted markets. The course places emphasis on the importance of collaboration strategies in conducting international competition and discusses different forms, benefits and types of international strategic alliances. It also gives insight into production fragmentation strategies, i.e. offshoring, reshoring, insourcing, nearshoring ect. The ultimate goal of the course is to provide students with framework for making effective strategic decisions on global, regional and foreign country level. 

Программа

Syllabus: International Strategic Management (PDF, 228 Кб)

Ведущий лектор