Integrated Marketing Communications
Читается: 3-4 модуль 2 курса
Трудоемкость: 5 кредитов
Аудиторный часов на курсе:
- 40 часов лекций;
- 20 часов семинаров.
Intended Learning Outcomes are as follows:
- being able to lead and structure communication process based on communication aims and surrounding environment;
- being able to develop company’s marketing strategy as well as plan, implement and monitor the actions that are aimed at its successful realization.