Информация для студентов 2020 года набора

Максимальное количество студентов: 60

Ограничения по программе: Менеджмент (включая Маркетинг и Управление бизнесом)

Дисциплины:

1. Креативные и культурные индустрии/Creative and cutural industries
2. Маркетинг в креативных индустриях/Marketing in creative industries
3. Креативные технологии в сфере искусства/Creative technologies in art
4. Событийный менеджмент/ Event management

Креативные и культурные индустрии/Creative and cutural industries: The program gives students an idea about different views on culture, on current changes of cultural and creative industries in modern society. The course examines both theoretical basis for the development of creative industries and an extensive amount of case studies that allows students to trace the origin, evolution and prospects of creative industries at global, regional, national and local levels. Course topics include issues related to the process of cultural production, cultural policy, provides students with opportunities to explore and analyze the interaction of culture, business and politics.
Маркетинг в креативных индустриях/Marketing in creative industries: The course is focused on both the study of the theoretical concepts of consumer behavior and the development of marketing research skills: to analyze the consumer decision process (internal and external influences on consumer behavior), to segment the target audience, to conduct market consumer research, to use marketing communication tools. The course includes studying of the basic characteristics of consumer behavior; marketing programs used by the cultural and creative organizations, tourism offices; processes of commercialization of art and culture.
Креативные технологии в сфере искусства/Creative technologies in art: Theatres, museums, performances (ballet, modern dance) use creative and digital technologies for the creation of pieces of art as well as to attract the audience. The performances become more interactive: usage of AR and VR technologies, animation give an opportunity to co-create . The course is focused on usage of creative and digital technologies in cultural organizations. 
Событийный менеджмент/ Event management: Today there is a demand of consumers for impressions; consumers aspire to get them from goods, services and events. The important task of forming a sustainable event is its commitment to creation of impressions, bright images, and associations of a consumer. Each stakeholder of an event is examined to demonstrate difference in event experience; and event experience was examined from the perspectives of individuals, society, culture and corporate world.